Dead forms & no-shows
- Forms that don't work or never reach you
- No confirmation email so patients think nothing happened
- Enquiries disappearing into spam folders
Problems we fix
Confusing booking or consult journey
- Too many pages, too many clicks to get to "Book now"
- Multiple CTAs competing for attention
- Mobile menu hiding the most important buttons
No tracking on calls or enquiry forms
- You don't know which pages drive bookings
- Can't tell if traffic is actually converting
- Marketing budget spent blind
Website doesn't match your quality
- Dated design undermines your premium service
- Looks like a template, not a specialist practice
- Visitors leave before seeing what you offer
Every confused visitor or broken form is a patient or guest you never hear from.
What a focused website can do
The Anchor Hotel — Haydon Bridge
We rebuilt an 8-room inn's site, clarified the booking flow, and added tracking. Direct share rose to 22–25%, search clicks more than doubled, and each moved booking saved money on commission.
The same funnel principles apply directly to clinics: clear path, fewer leaks, better tracking. The result? More booked consults and higher-value patients.
Independent studio. “The Anchor Hotel” case study shown with permission. No affiliation or ownership.
Direct enquiries ↑
More visitors choosing your booking system over third-party platforms.
PageSpeed / CWV
Fast, clean experience that works on every device.
Clear tracking
See exactly where your calls and form fills come from.
22–25%
Direct booking share (seasonal peak)
Lifted from single digits. Annual weighted: 21.7%
See details →+107%
Search clicks after launch
CTR doubled: 5.1% vs 2.3%. Avg position improved 15.7 vs 23.7 (GSC)
See details →~$24.60
Saved per moved booking
ADR $90.65 × ALOS 1.51 × 18% commission
See details →"Direct share went from single digits to ~25%."
What we do
Patient-flow website makeover
Redesign of home and key pages so visitors know exactly how to book or request a consult. Clear CTAs, smooth handoff to your booking system, and mobile-optimized.
Tracking & reporting
GA4 setup, enquiry form tracking, click-to-call tracking, and simple dashboards so you can see which pages and campaigns actually drive bookings.
Ongoing Care & Growth
Optional monthly support to keep improving your site. Small tweaks, new sections, or campaign landing pages based on what the data shows.
Common questions
Do you work with our existing booking or scheduling system?
In most cases, yes. We work with what you already use—whether that's an online booking tool, scheduling software, or a booking engine. As long as it can provide a direct booking link or widget, we can build your site around it and set up proper tracking.
How long does a project take?
Typically about 3 weeks once we have everything we need from you (brand assets, booking system details, and access to your domain/analytics).
Do you need access to our medical records system?
No—we only work with your public website and marketing tools. We never need or request access to patient records, clinical systems, or any confidential data.
What if we're not very technical?
That's fine. Most of our clients aren't technical. We handle all the tech work—you just need to approve content and make decisions about how you want to present your services.
How working together looks
Request a quote
We review your site and send a clear one-page recommendation.
3-week website makeover
We handle structure, copy, design, build and testing.
Launch & support
Launch the new site and optionally add Care/Growth.
"Direct share went from single digits to ~25%."
Want your website to finally pull its weight?
No pressure. We'll review your current site, identify what's leaking patients or bookings, and send you a clear one-page recommendation.