1. Kickoff
We review your current site, booking setup, and intake form. We confirm whether you need a new Blueprint or already have one, and agree on priorities. Then we set up your project and timeline.
What happens next
2. Blueprint, then design, build, and write
If you haven't done a paid Blueprint yet, we start by making one for you. We map out your pages, booking steps, and key messages, and share a rough payback view. This usually takes about 7–10 days and is included in your project price.
If you already bought the standalone Clinic Booking Blueprint & Site Audit, we reuse that work here and move straight into detailed design, writing, and build.
3. Review, launch, and handover
Once the new site is built, we send you a private test link. We walk through the key pages together, collect your feedback, and make any final edits.
When you're happy, we launch on your domain, switch your booking and tracking over, and share a short Loom showing how to make small changes.
If you've chosen a Care or Growth plan, that starts after launch.
Most projects take 3 to 5 weeks once we have what we need.
What we need from you
With these essentials, we can start your website build right away.
We will never ask for passwords by email. We do not need access to medical records or patient data.
The essentials
With these items, we can start building right away.
- Your completed intake form. We will send you a short intake form. It gives us key details about your clinic and website goals. This helps us begin designing and building your new site.
- Domain or DNS access (or a contact for the person who handles it). We need access to your domain provider like GoDaddy, Namecheap, or Cloudflare. This lets us point your web address to the new site. You can use our secure link or ask your IT person to help.
Helpful extras (can be shared later)
These are optional and can be added any time during or after the project. They help us integrate more deeply or give you better insights, but they're not required to launch.
- Logo, brand colors, and photos of your clinic, team, or rooms. These help the site feel more like you. We can start with whatever you have.
- Access to your current website platform (only if we're editing an existing site instead of replacing it).
- Access to your booking/scheduling system dashboard (only if you want us to adjust settings or integrate more deeply).
- Access to your analytics like Google Analytics or Tag Manager. We use this to configure tracking and reporting. If you don't have analytics yet, we'll set it up for you.
Security note
Use this if we ever need logins for your domain/DNS, hosting, or analytics. It matches the "Access & accounts" step in your onboarding checklist. No booking, EMR, or OTA passwords.
What happens after you send this
- Once we have what we need, we'll lock in your slot. A Blueprint usually takes about 7–10 days to deliver. Full rebuild projects typically take 3–5 weeks once we start building.
- After kickoff we send you a website blueprint. Then we build your site. You get two review rounds on a private test link before launch.
- If you're too busy for a call, we can handle the kickoff by email instead.
- We'll also confirm if you want a Care or Growth plan after launch. This helps us keep improving results.
Tip: Want to avoid cookie pop-ups? Ask us about privacy-friendly analytics instead of Google Analytics.
How to share files securely
Use shared folders like Google Drive or Dropbox for photos. Use password managers for logins. Never send passwords by email.
- Brand assets (logo, photos) → upload to your shared folder.
- Website / domain access → invite our studio email as a user.
- Analytics / booking tools → we'll send step-by-step instructions.
For more detail, see our Security page.
How we keep you updated
- We send a weekly email with progress and next steps.
- We usually reply to questions within 1 business day (often same-day).
- We need from you: quick feedback on designs so we can keep moving.
Quick questions
You get up to 2 rounds of feedback on the main pages before launch. For each round we send you a feedback log to fill in. You collect your team's comments into that log and send it back. We apply the changes and send an updated version on the test link. After 2 rounds we lock the layout and copy so we can launch cleanly. Bigger changes after that may affect the timeline and fee.
That's fine. We can launch with what you have and add new photos later. Many clients do a photo shoot after the site is live.
Yes, within the included rounds of feedback. We expect some small text tweaks during the project. Bigger changes like adding new pages may affect the timeline and fee.
If anything is unclear, email us at hello@keyturn.studio and we'll help.