1. Kickoff & access (Week 0–1)
We review your current site, confirm scope, collect access and content. We'll have a short kickoff call to make sure we understand your clinic or inn and your priorities.
What happens next
2. Design, copy & build (Week 1–2)
We map the patient-flow or booking flow, update structure and copy, and build new pages. You'll get a private staging link to review progress.
3. Review, launch & handover (Week 2–3)
You review the staging link, we fix any issues, launch the site, and confirm tracking is working properly.
Timelines can shift a little depending on content and approvals, but this is the typical 3-week rhythm.
What we need from you
With just these essentials, we can start building right away.
We use a secure link for any logins and never ask you to send passwords by email. And we do not need or want access to EMR/EHR systems, medical records, or sensitive patient data.
The essentials
With just these items, we can begin building your site right away.
- Domain / DNS access. Access to your domain provider (for example GoDaddy, Namecheap or Cloudflare) so we can point your web address to the new site. You can use our secure link, delegate DNS-only access, or ask your current IT person to help—whatever works for you.
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Content and assets:
- Logo and brand colours (if you have them)
- Photos of your clinic/inn, team, rooms, treatments
- Basic details: services, location, phone number, email, opening hours
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Where to send visitors:
- Phone number for calls
- Email or contact form
- Link to any existing booking or scheduling system (a URL or embed code is enough—no login needed)
Helpful extras (can be shared later)
These are optional and can be added any time during or after the project. They help us integrate more deeply or give you better insights, but they're not required to launch.
- Access to your current website platform (only if we're editing an existing site instead of replacing it).
- Access to your booking/scheduling system dashboard (only if you want us to adjust settings or integrate more deeply).
- Access to your analytics (Google Analytics, Tag Manager) so we can configure tracking and simple reporting. If you don't have analytics set up yet, we'll handle it for you.
Security note
Share credentials via secure channels only. Use our secure link for any passwords or sensitive details. You can remove our access once the project is finished.
What happens after you send this
Once we've confirmed access, we'll book your project into our schedule and share your target launch week. We'll also suggest a short 20–30 minute kickoff call to walk through your priorities and make sure we understand your clinic or inn.
If you're too busy for a call, we can handle the kickoff by email instead.
Tip: If you'd prefer to avoid cookie pop-ups, ask us about a simple privacy-friendly analytics option instead of Google Analytics.
How to share files and access securely
We prefer shared folders (Google Drive / Dropbox / OneDrive) for photos and content, and invited accounts or password managers for logins (no passwords in plain email).
- Brand assets (logo, photos) → upload to your shared folder.
- Website / domain access → invite our studio email as a user where possible.
- Analytics / booking tools → we'll send step-by-step instructions so you stay in control.
For more detail, see our Security & Privacy page.
How we'll keep you in the loop
- We send a weekly check-in email with progress updates and next steps.
- Typical response time for questions is within 1 business day (often same-day).
- You'll deal directly with Vinnie, not a rotating account manager.
- What we need from you: quick feedback on copy/design so we can keep momentum.
Quick questions
What if we don't have all our photos ready yet?
No problem. We can launch with what you have and swap in new photos later. Many clients do a professional photo shoot after the site is live.
Can we change our mind about pages or wording later?
Yes, within reason. Small copy tweaks during the project are normal. Major scope changes (like adding new pages) may adjust the timeline or budget—we'll discuss those with you first.
What if we need to pause the project for a week?
Just let us know as soon as possible. We can pause for up to 2 weeks without affecting the project. Longer pauses may need rescheduling depending on our workload.
How do we ask for small tweaks after launch?
Email us with what you'd like changed. Small text updates, photo swaps, and similar tweaks are included for 30 days post-launch. After that, you can request changes on an hourly basis or add an ongoing care plan.
If any of this feels unclear, just email us at hello@keyturn.studio and we'll walk you through it. This page is here to make the process easier, not more complicated.